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Email Filters Could be Killing Your Business

Email newsletter delivery used to be so easy anyone could pretty much be successful at it. Spam filters have changed all that and without some delivery basics you may never make it to your subscribers inbox.

Filters are causing head-aches for e-mail senders, especially those who ship large volumes of legitimate mail such as news-letter publishers, who are seeing spikes in the number of messages that are filtered out by corporate systems. I'm skeptical about filtering technology, on its own, as a solution to spam. Since there's essentially no cost to sending e-mail, spammers' response has been to increase the volume they send. The rise in spam almost exactly correlates with the deployment of filters.

"The whole issue of blocking spam is a very difficult one right now," says Michael Osterman, president of Osterman Research. "This is still a real tricky area, and people are just getting their feet wet with filtering. It's experimenting with the tools to find the right balance for false positives."

I hate spam as much as anyone but if you can't guarantee the delivery of e-mail or get the e-mail you are expecting, that's not the Internet. That's like Prodigy was years ago, a closed system.

My Goal on this page is to help you understand how to get MORE of your emails delivered by understanding how the different kind of services work. By educating you, you can educate your subscribers and that can make the difference in your Sales and Delivery Rate!

How To Make Sure Your Hotmail Subscribers Whitelist Your Newsletter

Adding the address to their address book or white listing of a newsletter's email address they have subscribed to is an absolute must with a Hotmail address! Here's how you can guide your clients on that. (Feel free to copy and paste or send them to this page.)

Hotmail now offers more aggressive spam filtering and email address recognition. By recovering emails that you wish to receive from the "Junk" or "Mail" folder and adding the address to your contacts folder they will appear on your "Today" page automatically.

First log in to your Hotmail account Web Mail interface.

Then click the "Mail" tab.

If you do not find the email that you requested click the "Junk" folder and look for the email that you requested. It may have been accidently filtered.

If you find this email in your "Mail" folder or by mistake the "Junk" folder, open the email by clicking on it.

Next click the "Save Address" button.

Make sure the "Add To Contacts" box is checked and click

Now future emails will appear on your "Today" page.

Special Note: MSN is talking about a "bonded certification program," you may be in for a lock-out of MSN/Hotmail.

How To Make Sure Your Yahoo! Subscribers Whitelist Your Newsletter

Yahoo! now offers more aggressive spam filtering and email address recognition. By recovering emails that you wish to receive from the "bulk mail" folder they will appear in your inbox automatically.

If you do not find the email that you requested click the "bulk mail" folder and look for the email that you requested.

If you find this email in your "bulk mail" folder, open the email by clicking on it.

Next click the "not spam" button.

Now the email will appear in your "inbox". Click the "add to address book" link. Then click the "add to address book button".

How To Make Sure Your AOL Version 9.0 Subscribers Whitelist Your Newsletter

Open your latest e-mail from us.

Click the Add Address button (on the right) to add to your "People I Know" list.

Alternatively, you can just open your latest email from us, Click the Reply button (it's in the top right corner), the act of sending it does the job of putting us into your "People I Know" list.

If you find our email is filtered, from the spambox, click on the white "W" icon on the left column of the mailing. When the pop-up window comes up, simply click the Add to Whitelist button.

Alternative whitelisting methods:

Click on the White List button. Add us to the bottom of your existing list. Click the Submit List button.

How To Make Sure Your Earthlink Subscribers Whitelist Your Newsletter

Earthlink uses Bright Mail and even when you are in someone's email address book it does not mean you don't still end up in the Suspect or Known Spam email box.

Please add (your email address being sent FROM@eznetgroup.net and also your reply to address) to your AddressBook.

If we get caught in your Suspect emailbox, just click to move it to your Inbox

If we get caught in your Known Spam emailbox, please click on this is Not Spam and it will automatically move to your inbox and advise Bright Mail that you want our emails.

All EZNetGroup.net Customers have permission to add these instructions to their subscription page. If you have questions on any other known filtering systems just send an email to support and we will research it and get back to you with the instructions.

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